the60life.com website publishes information for readers who, having passed a certain age, are not prepared voluntarily to settle into a later life of inactivity or isolation, and who do not believe that an age-related decline in wellness is inevitable.Rather, they actively look to pursue interests and life strategies that will help them maximise their own quality of life.
In this wish not to sink into the kind of willing submissiveness often expected of people of their age, the over 60s now seek quality information, including articles, news, and practical tips; to help point them to those resources that they can expect to benefit from in their daily lives.
At the60life, we passionately support the emergence of a vibrant community open to all who wish to participate, developing to help each according to their abilities and needs to sustain a fulfilling older life.Together, we can share our experiences and discoveries with other people of like mind.
the 60life was launched in February, 2010 by Mike Paterson who is a 60-lifer.
We look forward to your regular visits to our the60life website; and always welcome hearing your views and ideas on content covered.
This site is intended in part as a journey of discovery, and largely as a means of keeping in touch with the world about us.
Wishing You Good Health and Happiness
Mike Paterson
Publisher
Mr Motivator Launches ‘Older Actives’ Competition in
Search of the UK’s Most Active Person over 65
If you are over 65 and still like to keep active, know that age is just a number and you take pride in putting younger people to shame with your fitness routines, then don your training shoes and enter the national search to find the UK’s most active person aged 65 and over.
Launched by well-known celebrity fitness guru Mr Motivator, who at 62 still keeps fit and healthy with regular workouts that used to keep the UK energised every morning in the 90’s, the Older Actives competition, sponsored by Ateronon, is searching for nine* regional winners from around the country, culminating in an overall national winner taking the crown.
Fear not, the winner won’t just be chosen for running nine marathons or being a veteran cyclist who completes 30 miles a day. It can be any form of exercise that wins the competition, whether that’s enjoying swimming, going to weekly Zumba classes or maybe you have a prize kept garden, as long as it keeps you fit and healthy and you enter, you have a chance of winning.
Winners of each regional heat will receive £500 worth of Ateronon products, £100 Marks & Spencer vouchers and a winner’s medal. All regional winners will then be automatically entered into the national final later in the year. The national winner will be crowned as the Older Actives 2015 champion and will receive the above prizes as well as a trophy and £1,000 worth of UK holiday vouchers.
Whilst the over 65’s have been considered as the least active age group, new research shows that they are now the UK’s most frequent gym users**. With a shift over the decades of how older people are perceived, the Older Actives campaign is aimed at promoting wellbeing and proving that anyone, regardless of age, can remain active.
Mr Motivator, said: “My whole ethos in life is about looking after myself and when I was asked to help launch this campaign, I literally jumped at the chance. Celebrating exercise in older age is something we all need to embrace and the Older Actives campaign will reward those who include fitness in their daily life.
“Anyone can fit exercise into their routine, whether that’s taking the stairs instead of the lift, a walk to the shops or going to the supermarket and lifting cans! You don’t need to spend a fortune to stay fit and healthy and I think this campaign is a great way to inspire people of my generation to get active.”
Chris Meaney, Head of Marketing at Ateronon Active, added “This is a great campaign for us to get behind as it sits perfectly with Ateronon’s brand values of helping people live healthier, more active lifestyles.
“We want to celebrate the achievements of the older generation and hopefully inspire others along the way.”
The launch of the Older Actives Campaign supports a new product called Ateronon Active, a natural supplement aimed at providing relief for those with aches and pains. It can also assist anyone who still exercises and wants to combat the effects of Delayed Onset Muscle Soreness (DOMS).
You can enter the competition via post, online at http://www.olderactives.co.uk or call 0845 505 0090 for more information. Postal entries can be sent to Ateronon, CamNutra Ltd, Bishop Bateman Court, Thompson Lane, Cambridge, CB5 8AQ.
For high res images, samples or further information, please contact Simmie Korotane, Senior PR Account Manager, Emma Portman, Junior Account Executive or Michelle Ivins, Senior PR Account Director, at Gough Bailey Wright on 01527 579 555, [email protected], [email protected] or [email protected]
-ENDS-
* Regions include Scotland, Northern Ireland, Wales, North East, North West, Midlands, East England, South East & South West.
** Research carried out by healthcare provider Nuffield Health. Figures published in 2015 are from July – Dec 2014 from 75 UK clubs.
Notes to Editor:
Owned by CamNutra Ltd (Cambridge Nutraceutical Biosciences), products in the range include Ateronon Active, a natural supplement containing Turmeric, and Ateronon – a Tomato Pill. The company received a licence from Nestle for use of its patented lycopene formulation, which is a key ingredient of Ateronon, a one-a-day food supplement. Regular intake of Ateronon helps to inhibit the oxidation of LDL cholesterol, whilst reducing the risk of plaque build-up in arteries.
Ateronon Active and Ateronon can be taken as a preventative or reactive measure for those concerned about their health and can be taken alongside prescription medicine.
As part of the ongoing research into the effectiveness of Ateronon, multi-million pound extensive major studies are currently taking place looking at the flexibility of arterial walls and the build-up of Atherosclerosis. The Harvard University in America will be releasing their results in due course.
Hi Simmie Great project and one I’d like to support.It is a good fit for the60life interests and objectives.Also I have been following for two years or so the research news about Ateronon and made a post in 2013 @ http://richtomato.co.uk .Will now cover it again @the60life site which is more active and one I am reviving.So if you have further information, including images I should be pleased to hear from you.Although keen on promoting tomato based products, as yet I have not used Ateronon Active so my comments will have to be commensurate with my experience and knowledge.The olderactives.co.uk competition is certainly something I feel we can be involved in.Regards Michael Paterson @the60life
Hi Mike,
I have emailed you with further details. look forward to hearing from you.